Mattertags explained: add depth and detail to your virtual space

One of the standout features of our virtual tours is the ability to add Mattertags, which transform your tour from a simple walkthrough into a rich, interactive experience. But what exactly are Mattertags, and how can they benefit your business?

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What are Mattertags?

Mattertags are small, clickable icons that appear directly within a Matterport virtual tour. These icons allow you to embed text, media, and even links, providing additional context and information at specific points in the tour. Think of them as digital sticky notes or points of interest that enhance the viewer's journey through your space. Whether you’re showcasing a retail store, hotel, office, or residential property, Mattertags let you highlight key features, offer valuable details, and guide viewers to a deeper understanding of your space.

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How do Mattertags work?

Within a virtual tour, your customer simply clicks on a Mattertag to reveal the embedded content. This could be text that explains more about a product, a video demonstrating how something works, or even a link to your e-commerce site for direct purchases. Mattertags are versatile and easy to place, making them a powerful tool to engage your audience.

At Shaws Media Group, we integrate Mattertags seamlessly into your virtual tour, ensuring they are strategically positioned to offer value without overwhelming the user experience.

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Why use Mattertags in your virtual tours?

Here’s why incorporating Mattertags into your virtual tours is a game-changer:

1. Enhance engagement

Mattertags encourage interaction. Instead of passively watching a tour, customers can click on these tags to explore more about your space. This makes your virtual tour not only visually captivating but also more informative and engaging. For example, a restaurant can use Mattertags to describe its menu, while a retailer can highlight product features and link to their online store.

2. Provide detailed information

Highlight architectural features, explain the history of a space, or offer in-depth details about specific products. With Mattertags, every corner of your virtual tour can be packed with useful insights that help inform your audience.

3. Improve conversion rates

Mattertags are more than just a fun feature—they can drive action. For instance, a real estate agent can link to a property's floor plan or a booking page for viewings. Retailers can direct customers to product pages for easy purchases. By strategically placing Mattertags, you can guide potential customers toward taking the next step, improving conversion rates.

4. Add multimedia elements

Want to go beyond text? Mattertags allow you to add videos, images, and external links, bringing your space to life. Imagine showcasing a hotel and adding a Mattertag with a video of a sunset view from the balcony—this visual storytelling can create a stronger emotional connection with your audience.

5. Customisable and versatile

At Shaws Media Group, we tailor each virtual tour to your specific needs, and Mattertags are no exception. They can be customised with different icons and colours to match your branding, creating a cohesive and polished look.

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How Shaws Media Group can help you leverage Mattertags

As leaders in virtual tour creation in Bali, Bandung, and Jakarta, Shaws Media Group specialises in using Mattertags to make your space shine, and Mattertags can offer the additional layer of detail needed to make your virtual tours stand out.

We work closely with our clients to ensure the tags are used effectively, offering maximum value without cluttering the virtual space. This balance ensures your audience remains engaged, informed, and motivated to take the next step—whether that's booking a viewing, making a purchase, or sharing the tour with others.

Contact us today to learn how we can create an engaging, interactive virtual experience tailored to your brand.